RESEARCH: Twitter

In planning to have a platform to raise awareness of my film, I have made a Twitter account especially for my film, which I can utilise as a platform for the distribution of my film opening.

One of the reasons that Twitter is mostly successful Social Media distribution platform is due to how, to quote Alan Rusbridger, "It's where things happen first". When an important event happens, people can take to Twitter to tweet about the event live or by using the companion app 'Periscope', and its large number of registered users means that news spreads very quickly, even more so due to its use of hashtags which can group posts about the same topic together. Although it has a character limit of 140 characters per tweet, the most tweets are hyperlinks or images, which can be spread from user to user via the retweet or direct sharing functions, which enables more users to see the tweets in their timelines and then have the option to share it further. This practice of distribution extremely useful to distributors as, for example, a famous figure could retweet a tweet about a film, which leads to their hundreds/thousands/millions of followers seeing that tweet in their timelines, this share function makes twitter a useful platform to distribute information about a film or raise awareness about the film.