To Frank Ash, Creative Consultant to the BBC and beyond, it is important to focus on what the audience would want; what will interest the audience; How will the narrative develop?
Listed below is Frank Ash's advice to aspiring film makers:
TOP LINE DEFINITION: "Think about your favourite book or film or
any ‘good story’ you recently watched online, could you sum up its
narrative into ‘one elegant sentence’ to provide its ‘topping’"
TOP LINE FOR OUR FILM - "A lone soldier returns from a devastating turn in Afghanistan and has become diagnosed with PTSD, where he is cursed to walk the streets of his old life with the nightmares of his life in the army"
TOP LINE FOR OUR FILM - "A lone soldier returns from a devastating turn in Afghanistan and has become diagnosed with PTSD, where he is cursed to walk the streets of his old life with the nightmares of his life in the army"
BIG QUESTION DEFINITION: "What was its big story question, and how important was it to your appreciation of the text?"
BIG QUESTION FOR OUR FILM - "How do you pick up the threads of an old life?"
BIG QUESTION FOR OUR FILM - "How do you pick up the threads of an old life?"
You have used what you learned from Frank Ash to formulate a top line and big question, which has helped you think through how you would go about hooking your audience.
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